adidas brings Orlando Pirates Football
Club to Fons Luminis Secondary School to coach youth
Soweto, Thursday 31 January 2013 – Today fifty learners from Fons Luminis
Secondary School had a world class training session with the Premier Soccer
League (PSL) champions, Orlando Pirates at the school’s sports grounds in Soweto.
This comes after the Diepkloof-based school received
the most number of votes in a competition run by adidas as part of its
advertising campaign to promote the Soweto Derby and its partnership with
Orlando Pirates among young people in Soweto.
“We printed A1 posters which were distributed
to 220 schools in Soweto which our partner – School Media – hand-picked as the
right target market for the campaign. Learners were invited to enter the
competition where they voted by SMS or MXit for their school to be chosen for a
coaching clinic,” says Zobuzwe Ngobese, Public Relations Manager at adidas
South Africa.
In addition to the Orlando Pirates coaching
clinic, five learners also stood a chance to win a VIP experience during the
Soweto Derby – which took place late last year. Fons Luminis beat two other
contenders for the coaching clinic, Itekeng Primary School (2nd place) and
Itsaneng Primary School (3rd place).
“We are delighted to take some time off our
busy schedule and share some very important football lessons with young people.
Although Orlando Pirates Football Club is a club of international stature, we
always welcome the opportunity to do coaching development in our own
communities as this falls under our CSI campaigns which involves the entire
team and must take place once every season ,” says Mickey Modisane, the Public
Relations Officer at Orlando Pirates Football Club.
adidas South Africa, proud supporter and technical sponsor of the
Orlando Pirates Football Club, believes
strongly in shaping future, local football heroes from an early age. “It is
with such competitions that adidas as a brand can reach out and give back to
the communities that ardently support local football – staying true to both the
adidas and Orlando Pirates Football Club ethos of uplifting the communities they
serve,” adds Ngobese.
As part of the private training session, Fons Luminis Secondary School
first team football squad also received adidas sponsored football kits, soccer
balls and bibs. “We are grateful to both adidas and Orlando Pirates for
honouring their commitment to our school. They have left a positive legacy and
have put our school on the map – their visit will motivate our kids to believe
in their dreams,” says Mrs Sekgale, the Principal at Fons Luminis Secondary
School.
For further information please contact:
Zobuzwe Ngobese
PR Manager at adidas
South Africa
Email: zobuzwe.ngobese@adidas.com
Tel: 021 442 6352
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